Summary of Website Journeys

Below is a summary of what we found when checking the rsid report suite looking at data from start_date to end_date

Note: The raw data for everything that follows is available in [this Google Sheet].

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Journeys in Detail

Baseline Summary

Below is a summary of the website journeys looking at data from 2021-11-07 to 2022-05-05. This table is sorted by the difference between the baseline and the new site baseline difference percentage. Poor performing new journeys should come to the top.

Journey Name Baseline Visits New Site Visits Avg. % Visits Diff.
Shop Entry 5249 1575 -70.0
Commercial: Shop Checkout Steps 1-4 585 200 -65.8
Commercial: Donate Checkout Steps 1-2 436 175 -59.9
ALL Shop 7665 3360 -56.2
Home to Shop 1696 896 -47.2
ALL Email 8481 4911 -42.1
Commercial: Holidays Checkout Steps 1-4 284 194 -31.7
Holidays Entry 2979 2268 -23.9
ALL Paid Social 2488 1899 -23.7
Members Area Entry 1227 1082 -11.8

Anomaly Analysis By Journey

Below is the count of anomalies detected for each journey, this is sorted by the number detected in the post launch period. Journeys higher up this list will need more investigation than lower journeys.

Journey Name Journey Description No. of Anomalies (Post Launch)
Commercial: Membership Checkout Steps 1-4 Steps 1 to 4 of membership checkout funnel 75
Commercial: Holidays Checkout Steps 1-4 Steps 1 to 4 of holidays checkout funnel 51
Home to Our Cause Homepage to Our Cause (Visitor Level) 46
Commercial: Renew Checkout Steps 1-3 Steps 1 to 3 of renew checkout funnel 44
Home to Holidays Homepage to Holidays (Visitor Level) 27
Commercial: Donate Checkout Steps 1-2 Steps 1 to 2 of donate checkout funnel 19
Home to Support Homepage to Support Us (Visitor Level) 19
Days Out Entry First page of Visit is Days Out (Visitor Level) 17
Home to Art Homepage to Art & Collections (Visitor Level) 16
Days Out to Places Map Days out to Places Map (Visitor Level) 14
Home to Days Out Homepage to Days Out (Visitor Level) 14
Home to Donate Form Homepage to Donate Form (Button) (Visitor Level) 14
Home to Join Homepage to Join Us (Visitor Level) 14
ALL Affiliates Marketing Channel Affiliate Journey 13
ALL Email Marketing Channel Email 13
Property Page Seen A property home page was viewed 13
ALL Holidays Site Section = Holidays 12
ALL PPC Marketing Channel Paid Search Visits 12
Days Out to Places Search Days Out to Places Search (Visitor Level) 12
Home to Search Results Homepage to Search Results (Visitor Level) 12
Home to Shop Homepage to Shop (Visitor Level) 12
ALL Android Operating system = Android 11
ALL Apple iOS Operating System = Apple iOS 11
Join Us Entry First page of Visit is Join Us (Visitor Level) 11
ALL Direct Traffic Marketing Channel Direct Traffic Visits 10
ALL Main Site Site Section = Main Site 10
ALL New Visitors Visit Number = 1 10
ALL Repeat Visitors Visit Number > 1 10
ALL Visits All site visits 10
Days Out to Property Page Days Out to Property Page (Visitor Level) 10
ALL Natural Search Marketing Channel Natural Search Visits 9
ALL SEO Visits from Search Engines 9
ALL Social Marketing Channel Social Visits 8
Holidays Entry First page of Visit is Holidays (Visitor Level) 8
Homepage Entry First page of Visit is Homepage (Visitor Level) 8
ALL Mobile Device Type = Mobile 7
ALL Tablet Device Type = Tablet 7
Shop Entry First page of Visit is Shop (Visitor Level) 7
ALL Paid Social Marketing Channel Paid Social 6
Members Area Entry First page of Visit is Members Area (Visitor Level) 5
ALL Desktop Device Type = Other (Desktop) 4
ALL Shop Site Section = Shop 2
Commercial: Shop Checkout Steps 1-4 Steps 1 to 4 of shop checkout funnel 2

Anomaly Plots By Journey

Baseline Dates: 2021-11-07 to 2022-02-04. Launch Dated (Red Line): 2022-02-05 to 2022-05-05.

Heatmaps

Insights:

Commercial Analysis

Membership

Insights:

Summary

Funnels

Journeys

Metrics

Flows

Membership conversions by Channel. Start: 2022-04-24 to 2022-05-01.

Forecast

Renewals

Insights:

Summary

Funnels

Journeys

Metrics

Flows

Renewals conversions by Channel. Start: 2022-04-24 to 2022-05-01.

Forecast

Holidays

Insights:

Summary

Funnels

Journeys

Metrics

Flows

Forecast

Shop

Insights:

[Min] The lowest amount of Shop - Order Step 4 - Order Confirmation (Serialized) (ev182) was 15, which occurred on Feb. 3rd and was 84% less than the average of 92.

Summary

head(mtcars)
##                    mpg cyl disp  hp drat    wt  qsec vs am gear carb
## Mazda RX4         21.0   6  160 110 3.90 2.620 16.46  0  1    4    4
## Mazda RX4 Wag     21.0   6  160 110 3.90 2.875 17.02  0  1    4    4
## Datsun 710        22.8   4  108  93 3.85 2.320 18.61  1  1    4    1
## Hornet 4 Drive    21.4   6  258 110 3.08 3.215 19.44  1  0    3    1
## Hornet Sportabout 18.7   8  360 175 3.15 3.440 17.02  0  0    3    2
## Valiant           18.1   6  225 105 2.76 3.460 20.22  1  0    3    1

Funnels

We show the data in this tab.

Start: 2022-04-17 to 2022-04-23.

Last 7 days funnel performance Hover over for fallout details at each stage.

Start: 2022-04-24 to 2022-04-30.

Sales & Revenue

Here is the individual trends for each metric in the shop funnel.

Revenue:

Shop Orders:

Shop - Order Step 4 - Order Confirmation (Serialized) (ev182)

Metrics

Here is the individual trends for shop sales. Add Revenue events too.

Date Range Journey Name Step 1 Step 2 Step 3 Step 4 - Confirmation
2022-04-17 to 2022-04-23 Commercial: Shop Checkout Steps 1-4 601 453 453 412
2022-04-24 to 2022-04-30 Commercial: Shop Checkout Steps 1-4 524 418 415 387

Flows

Shop conversions by Channel. Start: 2022-04-24 to 2022-05-01.

Forecast