Below is a summary of what we found when checking the rsid report suite looking at data from start_date to end_date
Note: The raw data for everything that follows is available in [this Google Sheet].
This is an R Markdown document. Markdown is a simple formatting syntax for authoring HTML, PDF, and MS Word documents. For more details on using R Markdown see http://rmarkdown.rstudio.com.
Below is a summary of the website journeys looking at data from 2021-11-07 to 2022-05-05. This table is sorted by the difference between the baseline and the new site baseline difference percentage. Poor performing new journeys should come to the top.
| Journey Name | Baseline Visits | New Site Visits Avg. | % Visits Diff. |
|---|---|---|---|
| Shop Entry | 5249 | 1575 | -70.0 |
| Commercial: Shop Checkout Steps 1-4 | 585 | 200 | -65.8 |
| Commercial: Donate Checkout Steps 1-2 | 436 | 175 | -59.9 |
| ALL Shop | 7665 | 3360 | -56.2 |
| Home to Shop | 1696 | 896 | -47.2 |
| ALL Email | 8481 | 4911 | -42.1 |
| Commercial: Holidays Checkout Steps 1-4 | 284 | 194 | -31.7 |
| Holidays Entry | 2979 | 2268 | -23.9 |
| ALL Paid Social | 2488 | 1899 | -23.7 |
| Members Area Entry | 1227 | 1082 | -11.8 |
Below is the count of anomalies detected for each journey, this is sorted by the number detected in the post launch period. Journeys higher up this list will need more investigation than lower journeys.
| Journey Name | Journey Description | No. of Anomalies (Post Launch) |
|---|---|---|
| Commercial: Membership Checkout Steps 1-4 | Steps 1 to 4 of membership checkout funnel | 75 |
| Commercial: Holidays Checkout Steps 1-4 | Steps 1 to 4 of holidays checkout funnel | 51 |
| Home to Our Cause | Homepage to Our Cause (Visitor Level) | 46 |
| Commercial: Renew Checkout Steps 1-3 | Steps 1 to 3 of renew checkout funnel | 44 |
| Home to Holidays | Homepage to Holidays (Visitor Level) | 27 |
| Commercial: Donate Checkout Steps 1-2 | Steps 1 to 2 of donate checkout funnel | 19 |
| Home to Support | Homepage to Support Us (Visitor Level) | 19 |
| Days Out Entry | First page of Visit is Days Out (Visitor Level) | 17 |
| Home to Art | Homepage to Art & Collections (Visitor Level) | 16 |
| Days Out to Places Map | Days out to Places Map (Visitor Level) | 14 |
| Home to Days Out | Homepage to Days Out (Visitor Level) | 14 |
| Home to Donate Form | Homepage to Donate Form (Button) (Visitor Level) | 14 |
| Home to Join | Homepage to Join Us (Visitor Level) | 14 |
| ALL Affiliates | Marketing Channel Affiliate Journey | 13 |
| ALL Email | Marketing Channel Email | 13 |
| Property Page Seen | A property home page was viewed | 13 |
| ALL Holidays | Site Section = Holidays | 12 |
| ALL PPC | Marketing Channel Paid Search Visits | 12 |
| Days Out to Places Search | Days Out to Places Search (Visitor Level) | 12 |
| Home to Search Results | Homepage to Search Results (Visitor Level) | 12 |
| Home to Shop | Homepage to Shop (Visitor Level) | 12 |
| ALL Android | Operating system = Android | 11 |
| ALL Apple iOS | Operating System = Apple iOS | 11 |
| Join Us Entry | First page of Visit is Join Us (Visitor Level) | 11 |
| ALL Direct Traffic | Marketing Channel Direct Traffic Visits | 10 |
| ALL Main Site | Site Section = Main Site | 10 |
| ALL New Visitors | Visit Number = 1 | 10 |
| ALL Repeat Visitors | Visit Number > 1 | 10 |
| ALL Visits | All site visits | 10 |
| Days Out to Property Page | Days Out to Property Page (Visitor Level) | 10 |
| ALL Natural Search | Marketing Channel Natural Search Visits | 9 |
| ALL SEO | Visits from Search Engines | 9 |
| ALL Social | Marketing Channel Social Visits | 8 |
| Holidays Entry | First page of Visit is Holidays (Visitor Level) | 8 |
| Homepage Entry | First page of Visit is Homepage (Visitor Level) | 8 |
| ALL Mobile | Device Type = Mobile | 7 |
| ALL Tablet | Device Type = Tablet | 7 |
| Shop Entry | First page of Visit is Shop (Visitor Level) | 7 |
| ALL Paid Social | Marketing Channel Paid Social | 6 |
| Members Area Entry | First page of Visit is Members Area (Visitor Level) | 5 |
| ALL Desktop | Device Type = Other (Desktop) | 4 |
| ALL Shop | Site Section = Shop | 2 |
| Commercial: Shop Checkout Steps 1-4 | Steps 1 to 4 of shop checkout funnel | 2 |
Baseline Dates: 2021-11-07 to 2022-02-04. Launch Dated (Red Line): 2022-02-05 to 2022-05-05.
Insights:
Insights:
Membership conversions by Channel. Start: 2022-04-24 to 2022-05-01.
Insights:
Renewals conversions by Channel. Start: 2022-04-24 to 2022-05-01.
Insights:
Insights:
[Min] The lowest amount of Shop - Order Step 4 - Order Confirmation (Serialized) (ev182) was 15, which occurred on Feb. 3rd and was 84% less than the average of 92.
head(mtcars)
## mpg cyl disp hp drat wt qsec vs am gear carb
## Mazda RX4 21.0 6 160 110 3.90 2.620 16.46 0 1 4 4
## Mazda RX4 Wag 21.0 6 160 110 3.90 2.875 17.02 0 1 4 4
## Datsun 710 22.8 4 108 93 3.85 2.320 18.61 1 1 4 1
## Hornet 4 Drive 21.4 6 258 110 3.08 3.215 19.44 1 0 3 1
## Hornet Sportabout 18.7 8 360 175 3.15 3.440 17.02 0 0 3 2
## Valiant 18.1 6 225 105 2.76 3.460 20.22 1 0 3 1
We show the data in this tab.
Start: 2022-04-17 to 2022-04-23.
Last 7 days funnel performance Hover over for fallout details at each stage.
Start: 2022-04-24 to 2022-04-30.
Here is the individual trends for each metric in the shop funnel.
Revenue:
Shop Orders:
Shop - Order Step 4 - Order Confirmation (Serialized) (ev182)
Here is the individual trends for shop sales. Add Revenue events too.
| Date Range | Journey Name | Step 1 | Step 2 | Step 3 | Step 4 - Confirmation |
|---|---|---|---|---|---|
| 2022-04-17 to 2022-04-23 | Commercial: Shop Checkout Steps 1-4 | 601 | 453 | 453 | 412 |
| 2022-04-24 to 2022-04-30 | Commercial: Shop Checkout Steps 1-4 | 524 | 418 | 415 | 387 |
Shop conversions by Channel. Start: 2022-04-24 to 2022-05-01.
Insights:
Donate conversions by Channel. Start: 2022-04-24 to 2022-05-01.